When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink-a medium-sized Coke with the burger) to expedite the ordering process, given the myriad of menu order options available. This product modification approach is called

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The product modification approach described involves bundling complementary items together to increase the perceived value of the product. This is known as product bundling. Option A (BOGO deal) refers to a buy-one-get-one deal, which is not mentioned in the scenario. Option B (product modification) refers to modifying an existing product, which is not the approach described in the scenario. Option C (product repositioning) refers to changing the target market or image of a product, which is not mentioned in the scenario. Option D (product differentiation) refers to making a product distinct from competitors' products, which also is not mentioned in the scenario.

When Wendy's Wants to Increase the Value of Its Dave's