The Coca-Cola Co. is the __________ of that firm.

Question

Quizplus · Accepted Answer

The trade name is the legal name of the company, so Coca-Cola Co. is the trade name.

Answer: D
 Brand identity encompasses all the visual and sensory aspects that help distinguish a brand, so Coca-Cola Co. could be considered part of their brand identity. However, this is not the most precise answer as it is not limited to just the name of the company.

Answer: E
 A trademark is a symbol, word, or phrase that is legally registered to represent a brand or company, so Coca-Cola Co. could be considered a trademark.

Both A and B are incorrect as they refer specifically to the visual aspects of branding rather than the legal name or symbol.