Trademark refers to
A) any word, device (design, sound, shape or color) , or combination of these used to distinguish a seller's products or services.
B) the part of a brand that can be spoken.
C) the part of a brand that is a symbol or design and cannot be vocalized.
D) the commercial, legal name under which a company does business.
E) the identification that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it.
Correct Answer:
Verified
Q223: The identification that a firm has legally
Q225: A brand name that cannot be spoken
Q228: What agency registers the trademarks of a
Q228: The commercial,legal name under which a company
Q237: The stylized blue and white waves that
Q240: What federal law protects the trademarks of
Q241: One of the primary benefits of branding
Q242: The third step in the sequential process
Q243: The first step in the sequential building
Q256: Brand equity refers to
A)the resources invested to
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