The four steps in the sequential process of building the brand equity pyramid are: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating an intense, active, and loyal consumer-brand connection.

Question

Quizplus · Accepted Answer

The third step in the sequential process of building the brand equity pyramid is to elicit the proper consumer responses to a brand's identity and meaning. This involves creating a strong and favorable brand image by eliciting the right thoughts, feelings, and judgments in the minds of consumers that are consistent with the brand's identity and meaning. This step helps to build brand credibility and leads to the creation of an intense, active, and loyal consumer-brand connection in the fourth step. A, B, C, and D are not the correct choices as they do not accurately reflect the sequential process of building the brand equity pyramid.

The Four Steps in the Sequential Process of Building the Brand