Consider the four steps in the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions,

Question

Quizplus · Accepted Answer

The third step in building brand equity is to elicit the desired consumer responses, which consist of two dimensions: Consumer judgments and consumer feelings. Consumer judgments are based on the brand's perceived quality and credibility, while consumer feelings are based on the emotional reactions and experiences associated with the brand. These two dimensions are essential in shaping the overall perception of the brand and influencing consumer behavior.

Consider the Four Steps in the Sequential Process of Building