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Kemps Makes Life Savers Real Fruit Sherbet (With the Flavors

Question 262

Multiple Choice

Kemps makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy) . Kemps had to pay Wrigley, the owner of the Life Savers brand name, a fee to market this concoction. This is most likely an example of


A) generic branding.
B) reseller licensing.
C) mixed branding.
D) brand licensing.
E) co-branding.

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