When selecting a brand name, it should: (1) suggest the product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

Question

Quizplus · Accepted Answer

A brand name should be memorable, distinctive, and positive to ensure it stands out in the consumer's mind and creates a favorable impression.

When Selecting a Brand Name, It Should: (1) Suggest the Product