Companies can choose from among several different branding strategies, which include: (1) multiproduct branding, (2) multibranding, (3) private branding, and (4) __________.

Question

Quizplus · Accepted Answer

The four branding strategies mentioned in the question do not cover all possible options. Another branding strategy is mixed branding, which involves selling products under the company name as well as under a different brand name. This allows the company to target different market segments with different brand identities. Therefore, the correct answer is D, mixed branding.

Companies Can Choose from Among Several Different Branding Strategies, Which