Companies can choose from several different branding strategies. Companies such as Michelin with Michelin tires and Sears tires are using a __________ strategy.

Question

Quizplus · Accepted Answer

Mixed branding strategy is when a company markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market. Michelin sells tires under its own brand and also manufactures tires for Sears, which are sold under the Sears brand.

Companies Can Choose from Several Different Branding Strategies