Consider the Huggies range of products for babies and very young children. Kimberly-Clark has successfully leveraged the strong Huggies brand image among mothers in its use of __________ when it introduced a full line of baby and toddler toiletries.

Question

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Brand extensions refer to the use of an established brand name for a new product or product line. In this case, Kimberly-Clark leveraged the strong Huggies brand image to introduce a full line of baby and toddler toiletries, which is a brand extension strategy.

Consider the Huggies Range of Products for Babies and Very