The three main benefits packaging provides to manufacturers, retailers, and consumers are communication benefits, perceptual benefits, and __________ benefits.

Question

Quizplus · Accepted Answer

The third benefit that packaging provides is functional benefits. These include protection, convenience, and handling benefits that make products easier to transport, store, and use. Personal, financial, and societal benefits are not typically associated with packaging, while aesthetic benefits could fall under the perceptual benefits category.

The Three Main Benefits Packaging Provides to Manufacturers, Retailers, and Consumers