Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is not true?
A) Global brands can benefit from "country of origin or manufacture" perceptions since consumers tend to hold ethnocentric stereotypes about country-product pairings that they judge "best."
B) Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
C) Packaging and labeling satisfy the legal requirements for the conveyance of information.
D) Changes in packaging and labeling can uphold a brand's image in consumers' minds.
E) The color, shape, and graphics of a package or label distinguish one brand from another.
Correct Answer:
Verified
Q312: Packaging that provides convenience, product quality, protection,
Q329: A statement indicating the liability of the
Q333: The challenges of packaging and labeling are
Q340: What are the five shapes that a
Q353: Four key challenges that package and label
Q354: To better connect with its customers, Kraft
Q357: Hillside coffee comes in single-serving, self-heating containers.
Q358: The challenges of packaging and labeling are
Q359: All of the following are types of
Q360: Four key challenges that package and label
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents