Question 1

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

Accepted Answer

The answer of There are several reasons a consumer would...

Question 2

If a customer is reluctant to try a new product because she's afraid it might make her ill, the company is most likely facing __________ barrier.

Accepted Answer

The customer's fear of getting ill suggests a perceived risk associated with the new product, making option B the most suitable answer. Usage, value, emotional, and psychological barriers are also possible, but they do not reflect the customer's concern for her health explicitly.

Question 3

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the company is most likely facing a __________ barrier.

Accepted Answer

The customer's reluctance to change their everyday behavior indicates a barrier related to usage. This could mean that the customer does not understand how to use the product or that using the product would require a significant change in their routine.

Question 4

As product adopters, laggards

Accepted Answer

Laggards are typically characterized by their fear of debt and reliance on neighbors and friends for information, as they are the last to adopt a new product or innovation.

Question 5

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

Accepted Answer

A usage barrier occurs when a new product is not compatible with existing habits. This can make it difficult for consumers to adopt the new product, as it requires a change in behavior or routine. This can be a significant barrier, as consumers often have established habits and routines that they are reluctant to disrupt or change.

Question 6

As product adopters, members of the late majority

Accepted Answer

The answer of As product adopters, members of the late...

Question 7

Imagine that Post Foods introduces a cereal bar-Trail Mix Crunch-just like those Kellogg's and General Mills already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands. Post Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills. Which of the following barriers to new-product adoption will most likely prevent the Post Trail Mix Crunch cereal bars from being a successful product?

Accepted Answer

The answer of Imagine that Post Foods introduces a cereal...

Question 8

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a value barrier?

Accepted Answer

A value barrier occurs when consumers perceive no significant advantage or improvement in the new product compared to existing options. The quote "Big deal, the only difference is the shape of the package" indicates that the consumer sees no added value in the new product, suggesting a value barrier.

Question 9

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

Accepted Answer

A usage barrier occurs when a consumer is hesitant to adopt a new product because it requires a change in their habits or usage patterns. The quote in option C indicates a reluctance to try the product due to the need to consume it with milk, suggesting a usage barrier.

Question 10

In terms of the diffusion of innovation, laggards account for __________ percent of product adopters.

Accepted Answer

The answer of In terms of the diffusion of innovation,...

Question 11

All of the following are barriers to the adoption of new products except

Accepted Answer

The answer of All of the following are barriers to...

Question 12

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a risk barrier, which occurs when

Accepted Answer

Risk barriers can include physical risks (such as safety concerns), economic risks (such as the cost of switching to a new product), or social risks (such as concerns about how using a new product will affect one's relationships with others). These risks can make consumers reluctant to adopt a new product. Options A, C, D, and E also may be reasons why a consumer is reluctant to adopt a new product. However, the question specifically asks about risk barriers, so option B is the best choice.

Question 13

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________ product adopters.

Accepted Answer

The consumers who have a fear of debt and depend on neighbors and friends as their information sources are called laggard product adopters. Laggards are the last ones to adopt a new product and are usually skeptical about new innovations.

Question 14

Several factors explain why a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a value barrier, which occurs when

Accepted Answer

The answer of Several factors explain why a consumer would...

Question 15

A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. __________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers think and behave.

Accepted Answer

The answer of A new exercise video contends that with...

Question 16

There are several reasons a consumer would be reluctant to purchase a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

Accepted Answer

The answer of There are several reasons a consumer would...

Question 17

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are skeptical and with below average social status are called

Accepted Answer

The late majority are skeptical consumers with below average social status who adopt a product after the average member of society.

Question 18

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a risk barrier?

Accepted Answer

The concern about being able to make monthly payments indicates a potential financial risk barrier that the firm may need to address with pricing options or finance plans. The other quotes either express personal preferences or a willingness to try the product.

Question 19

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are deliberate adopters with many informal social contacts are called

Accepted Answer

The answer of The concept of the diffusion of innovation...

Question 20

In terms of the diffusion of innovation, late majority accounts for __________ percent of product adopters.

Accepted Answer

The late majority makes up 34% of product adopters in the diffusion of innovation theory. This group tends to be skeptical of new products and will only adopt them once they have been proven to be effective and widely used by others.

Quiz 11: Managing Successful Products Services and Brands