Shopping products refers to items that the consumer
A)purchases frequently, conveniently, and with a minimum of effort.
B)compares several alternatives on criteria such as price, quality, or style.
C)makes a special effort to search out and buy.
D)does not know about or knows about but does not initially buy.
E)buys as a result of buying others' consumer products, such as impulse purchases.

Question

Quizplus · Accepted Answer

Shopping products are those products that consumers tend to compare before making a purchase. This comparison can be based on criteria such as price, quality, or style. Therefore, option B is the best choice. Option A refers to convenience products, C refers to specialty products, D refers to unsought products, and E refers to impulse products.

Shopping Products Refers to Items That the Consumer