Product mix refers to
A)all of the different product lines offered by an organization.
B)the variations within a product class.
C)a specific product SKU that has a unique brand, size, or price.
D)a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)the entire product category or industry.

Question

Quizplus · Accepted Answer

Product mix refers to all of the different product lines offered by an organization. It includes all the products and services that a company offers to its customers, which may be interdependent or independent from each other.

Answer: D 
 A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. Therefore, option D is the best choice as it defines a product line or product mix.

Product Mix Refers to