When marketing efforts usually involve not only gaining initial consumer awareness but also educating consumers on both the benefits and proper use of the product, this represents
A)a spontaneous innovation.
B)a continuous innovation.
C)a discontinuous innovation.
D)a dynamically continuous innovation.
E)an evolutionary innovation.

Question

Quizplus · Accepted Answer

Discontinuous innovation requires significant consumer learning and behavior change, as it introduces a new product or concept that is unfamiliar to consumers, necessitating education on its benefits and use.

When Marketing Efforts Usually Involve Not Only Gaining Initial Consumer