From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the lowest level of risk?
A)a radical invention
B)a brand extension
C)a product line extension
D)a jump in innovation
E)a product refinancing

Question

Quizplus · Accepted Answer

Successful organizations view newness and innovation in their products at three levels.The lowest level,which usually involves the least risk,is a product line extension.This is an incremental improvement of an existing product line the company already sells.At the next level is a significant jump in innovation or technology or a brand extension involving putting an established brand name on a new product in an unfamiliar market.The third and highest level of innovation involves a radical invention,a truly revolutionary new product.

From an Organization's Perspective Regarding Its New Products and Innovations,which