Idea Generation Is the Stage in the New-Product Development Process

Idea generation is the stage in the new-product development process that

A) develops a pool of concepts to serve as candidates for new products.
B) selects a single concept and scrutinizes it for all potential benefits and flaws.
C) separates ideas into two categories: consumer-oriented and organization-oriented.
D) requires the organization to perform a SWOT analysis and an environmental scan.
E) consists of the techniques used to screen and reject those ideas that have no merit.