An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?
A)business analysis
B)screening and evaluation
C)new-product strategy development
D)development
E)These activities are addressed at every stage with the exception of new-product strategy development.

Question

Quizplus · Accepted Answer

The business analysis stage involves analyzing whether the proposed new product can be produced economically, as well as assessing the marketing strategy needed for the product to succeed in the market. Therefore, A is the correct choice.

An Assessment of the "Business Fit" of the Proposed New