Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product development process?

Question

Quizplus · Accepted Answer

Financial projections and assessments of marketing and product synergies are a part of the business analysis stage of the new-product development process. This stage involves evaluating the financial feasibility of the new product and determining whether it will be profitable for the company to pursue it. It also involves assessing the market demand and competition for the new product and developing a marketing plan to promote it.

Detailed Financial Projections and Assessments of Marketing and Product Synergies