All of the following actions occur during the business analysis stage of the new-product development process except
A) using capacity management to find ways to match the availability of the service offering to when it is needed.
B) assessing the marketing and product synergies related to the company's existing operations.
C) turning the idea on paper into a prototype.
D) determining whether the new product can be protected with a patent or copyright.
E) assessing whether the proposed new product fits with the company's mission and objectives.
Correct Answer:
Verified
Q202: A concept test is an
A) internal evaluation
Q216: _ includes considering employee interactions with customers
Q221: At Mattel,Barbie is child-tested to be sure
Q224: The stage of the new-product development process
Q231: The stage of the new-product development process
Q235: A full-scale operating model of the product
Q245: Factors such as specifying product features, marketing
Q249: Development refers to the stage of the
Q250: Detailed financial projections and assessments of marketing
Q253: Business analysis refers to the stage of
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