The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as
A)development.
B)market testing.
C)business analysis.
D)commercialization.
E)screening and evaluation.

Question

Quizplus · Accepted Answer

Market testing involves exposing the actual product to potential consumers under realistic purchase conditions to gauge their interest and willingness to buy. This stage helps the company to refine the product and marketing strategy before launching it to the market.

The Stage of the New-Product Process That Exposes Actual Products