Tony Hsieh invested in the company Zappos and
A)immediately changed its product mix.
B)helped to develop its segmentation strategy.
C)focused on value-oriented customers.
D)focused on unknown brands.
E)helped to shift to a more transactional focus.

Question

Quizplus · Accepted Answer

Zappos began with the idea of creating a website that would offer the best selection of shoes.The key to the success of the new venture was Hsieh's segmentation strategy: Focus on people who like to use mobile technology and who will shop for and buy shoes online.

Tony Hsieh Invested in the Company Zappos and