A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can
A) increase sales and profitability.
B) stand up to legal scrutiny.
C) be socially responsible.
D) create sustainable demand.
E) produce product differentiation.

Question

Quizplus · Accepted Answer

The primary goal of market segmentation is to identify specific groups within a market to target them more effectively, ultimately leading to increased sales and profitability.

A Basic Test of the Usefulness of the Market Segmentation