In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.
A)demographic cluster
B)organizational buyer group
C)market segment
D)ultimate consumer group
E)qualified prospect group

Question

Quizplus · Accepted Answer

A market segment is a group of individuals or organizations with similar needs, wants or characteristics that a company hopes to serve with its marketing efforts.

In Marketing, Each __________ Consists of People Who Are Relatively