The annual Sporting News Baseball Yearbook had exactly the same stories but with 17 different covers to appeal to baseball fans in 17 of the U.S. regions. What is the basis of its market segmentation strategy?
A)psychographic segmentation
B)retail outlet segmentation
C)demographic segmentation
D)behavioral segmentation
E)geographic segmentation

Question

Quizplus · Accepted Answer

The basis of the market segmentation strategy for the Sporting News Baseball Yearbook is geographic segmentation, as they are creating different covers to appeal to fans in different regions of the United States.

The Annual Sporting News Baseball Yearbook Had Exactly the Same