Which of the following is an example of a multiple products, multiple market segments strategy?
A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States.
B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
C) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
D) Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

Question

Quizplus · Accepted Answer

Betty Crocker's strategy involves creating different product lines (cake mixes for conventional ovens and microwave ovens) to cater to different market segments, which is an example of a multiple products, multiple market segments strategy.

Which of the Following Is an Example of a Multiple