Tailoring products or services to the tastes of individual customers on a high-volume scale is referred to as
A)family branding.
B)mass customization.
C)product differentiation.
D)economies of scale marketing.
E)build-to-order.

Name: Tailoring products or services to the tastes of individual customers on a high-volume scale is referred to as A)family branding. B)mass customization. C)product differentiation. D)economies of scale marketing. E)build-to-order.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Key term definition-mass customization.

Tailoring Products or Services to the Tastes of Individual Customers