Custom Foot operates six retail locations. At first glance, none looks different from a typical boot store. But here the only boots on hand are display models. There is no inventory for sale and customers go home empty-handed, awaiting their orders. Customers browse the store, choosing style, color, and leather type, with about 100 displays to provide style guidelines. Custom Foot guarantees your boots will be ready within three weeks. This is an example of
A) mass customization.
B) specialty customization.
C) virtual merchandising.
D) one product and multiple market segments.
E) multiple products and multiple market segments.

Question

Quizplus · Accepted Answer

Custom Foot's approach of allowing customers to choose specific features for their boots, which are then manufactured to order, is an example of mass customization. This strategy combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Custom Foot Operates Six Retail Locations