ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of
A) family branding.
B) mass customization.
C) multiple products and multiple market segments.
D) one product and multiple market segments.
E) specialty customization.

Question

Quizplus · Accepted Answer

Mass customization is the process of producing goods and services that are tailored to the individual needs of customers. ChoiceShirts allows its customers to create their own T-shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of mass customization.

ChoiceShirts Is an Online Company That Makes Made-To-Order T-Shirts