Manufacturing a product only when there is an order from a customer is referred to as
A) order customization.
B) a one product, one market segment strategy.
C) synergistic marketing.
D) build-to-order.
E) specialty customization.

Question

Quizplus · Accepted Answer

Build-to-order is a production approach where products are manufactured only after receiving a customer's order, ensuring customization and reducing inventory costs.

Manufacturing a Product Only When There Is an Order from a Customer