You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or you can buy a Hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, sold at Barnes & Noble bookstores. This is an example of
A) mass customization.
B) organizational synergy.
C) one product and multiple market segments.
D) price discrimination.
E) a Tiffany/Walmart strategy.

Question

Quizplus · Accepted Answer

This is an example of a Tiffany/Walmart strategy, where a company offers products at different price points to target different market segments.

You Can Go to Your Nearest Hallmark Card Store and Buy