The fifth step in segmenting and targeting markets that links customer needs to marketing actions is to
A)take marketing actions to reach target markets.
B)group potential buyers into segments.
C)select target markets.
D)group products to be sold into categories.
E)develop a market-product grid and estimate size of the overall market.

Question

Quizplus · Accepted Answer

Once target markets have been selected, the next step is to take marketing actions to reach these markets. This may involve developing a marketing mix specific to the target market, determining messages and media channels to reach the target market, and establishing pricing strategies that cater to the target market's wants and needs. This step is crucial in implementing the segmentation and targeting strategy and ensuring that it effectively meets the needs of the identified target market.

The Fifth Step in Segmenting and Targeting Markets That Links