A marketing manager goes through several steps to put a market segmentation plan into effect.This includes being able to form market segments and then ________ without encountering excessive costs.
A)eliminate potential nonbuyers
B)identify segmentation variables
C)select the market segments to target
D)redirect their purchase behaviors
E)ignore any and all similarities

Question

Quizplus · Accepted Answer

A marketing manager must be able to put a market segmentation plan into effect.This means identifying the characteristics of potential buyers in a market and then cost-effectively assigning them to a segment.

A Marketing Manager Goes Through Several Steps to Put a Market