The best segmentation approach is the one that
A)makes it easiest to reach the segment.
B)maximizes the opportunity for future profit and ROI.
C)recognizes different needs of buyers among different segments.
D)recognizes similarities of needs of potential buyers within a segment.
E)is simplest and least costly in assigning potential buyers to segments.

Question

Quizplus · Accepted Answer

The best segmentation approach is the one that maximizes the opportunity for future profit and ROI.If this potential is maximized without segmentation,don't segment.

The Best Segmentation Approach Is the One That