Selling a product to a different market segment usually requires a different marketing action that, in turn, means greater costs. If increased revenues don't offset extra costs of this action, a marketer should
A) increase the advertising budget.
B) prune the product offerings.
C) family brand the products.
D) combine segments.
E) group products into categories.

Question

Quizplus · Accepted Answer

Combining segments can help reduce costs by targeting a broader audience with a single marketing strategy, potentially increasing efficiency and effectiveness without incurring the additional costs of separate marketing actions for each segment.

Selling a Product to a Different Market Segment Usually Requires