Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be ________ a segment, and the differences must be ________ segments.
A) between; among
B) throughout; absent in
C) within; among
D) absent in; throughout
E) among; across

Question

Quizplus · Accepted Answer

The similarities must be within a segment to ensure that the buyers in that segment have common needs. The differences must be among segments to distinguish one segment from another based on varying needs.

Criteria for Forming Segments Involve Both Similarities and Differences