Personality and lifestyle are both variables used to employ ________ segmentation.
A) geographic
B) behavioral
C) attitudinal
D) psychographic
E) demographic

Name: Personality and lifestyle are both variables used to employ ________ segmentation. A) geographic B) behavioral C) attitudinal D) psychographic E) demographic
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Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market based on consumer personality traits, values, attitudes, interests, and lifestyles.

Personality and Lifestyle Are Both Variables Used to Employ ________