Magazines such as Fitness,Field & Stream,Golf Digest,and Health focus on how people live their lives,and thus all use a ________ segmentation strategy.
A)psychographic
B)behavioral
C)situational
D)socioeconomic
E)geographic

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on some subjective mental or emotional attributes (personality),aspirations (lifestyle),or needs of prospective customers.These magazines are designed to appeal to people who enjoy certain lifestyles.

Magazines Such as Fitness,Field & Stream,Golf Digest,and Health Focus on How