The market segmentation strategy known as frequency marketing focuses on
A) trial.
B) the average number of times a person in the target audience is exposed to an advertisement.
C) consumption preferences.
D) turnover.
E) usage rate.

Question

Quizplus · Accepted Answer

Frequency marketing targets consumers based on how often they use a product or service, focusing on the usage rate.

The Market Segmentation Strategy Known as Frequency Marketing Focuses on