Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on
A)geographic segmentation.
B)behavioral segmentation.
C)psychographic segmentation.
D)demographic segmentation.
E)buying condition segmentation.

Question

Quizplus · Accepted Answer

Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly to create loyal customers.This technique,sometimes called frequency marketing,is a strategy that focuses on usage rate,a type of behavioral segmentation.

Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use