The 80/20 rule is most closely related to which basis of segmentation?
A) geographic
B) psychographic
C) opportunistic
D) demographic
E) behavioral

Question

Quizplus · Accepted Answer

The 80/20 rule, also known as the Pareto Principle, is related to behavioral segmentation as it focuses on the idea that a small percentage of customers (20%) often account for a large percentage (80%) of sales or profits, emphasizing customer behavior and purchasing patterns.

The 80/20 Rule Is Most Closely Related to Which Basis