Evergreen Air Center in Marana,Arizona,is the world's biggest parking lot for unwanted commercial aircraft.Airlines pay from $750 to $5,000 a month for its storage service.The warm,dry air where the operation is located serves as a cheap and effective airplane preservative.Which segmentation variable might Evergreen use to segment the market?
A)NAICS sector,such as manufacturers,or retailers,or lawyers
B)number of locations
C)who buys,such as individual buyer or buying groups
D)metropolitan statistical area
E)number of employees

Question

Quizplus · Accepted Answer

The NAICS sector variable in the demographics segmentation base would reveal other companies that fly commercial aircraft in industries that already use Evergreen's services and might be potential customers.

Evergreen Air Center in Marana,Arizona,is the World's Biggest Parking Lot