Figure 9-9

-Each cell of the complete market-product grid shows the
A)relative market share.
B)estimated market size.
C)investment required to reach the market.
D)market growth rate.
E)estimated profit.

Question

Figure 9-9
 
-Each cell of the complete market-product grid shows the
A)relative market share. 
B)estimated market size. 
C)investment required to reach the market. 
D)market growth rate. 
E)estimated profit.

Quizplus · Accepted Answer

Developing a market-product grid means identifying and labeling the markets (or horizontal rows)and product groupings (vertical columns).Each cell in the grid can show the estimated market size of a given product sold to a specific market segment.

Figure 9-9 -Each Cell of the Complete Market-Product Grid Shows the