Determining the size of specific markets within a market-product grid is helpful in determining which target market segments to select and
A) how to implement the 80-20 rule.
B) which products to group into meaningful categories.
C) how to implement a harvesting strategy.
D) which product groupings to offer.
E) which products to reposition.

Question

Quizplus · Accepted Answer

Determining the size of specific markets helps in deciding which product groupings to offer to meet the needs of the most promising target market segments.

Determining the Size of Specific Markets Within a Market-Product Grid