A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target segment, this market may
A)have no expected growth.
B)not be compatible with the company's current resources.
C)not be worth doing since its market size is very small.
D)not be readily accessible to the firm's marketing programs.
E)be relatively expensive to reach.

Question

Quizplus · Accepted Answer

The market size is likely very small because it is a niche segment, which may not justify the investment needed to target it effectively.

A Rehabilitation Center Wants to Target Women in Their 20s