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In an Apple Market-Product Grid for Its Personal Computer Line

Question 159

Multiple Choice

In an Apple market-product grid for its personal computer line, the professional segment of medium/large businesses seems willing to purchase all of the items in Apple's product line. This allows Apple to enjoy cost savings due to


A) segment differentiation.
B) marketing synergies.
C) product synergies.
D) segment repositioning.
E) product differentiation.

Correct Answer:

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