In the athletic shoe market, Reebok and Nike practice __________ positioning since both manufacturers vie for the same customers with technologically advanced products.
A)psychological
B)perceptual
C)differentiation
D)head-to-head
E)market

Question

Quizplus · Accepted Answer

Head-to-head positioning is when a company directly competes with another company that offers similar products to the same target market. Reebok and Nike both strive to offer technologically advanced athletic shoes and compete directly with each other for customers, thus exemplifying head-to-head positioning.

In the Athletic Shoe Market, Reebok and Nike Practice __________