A positioning approach that involves seeking a less-competitive, smaller market niche in which to locate a brand is referred to as
A) competitive repositioning.
B) head-to-head positioning.
C) differentiation positioning.
D) downsize positioning.
E) product repositioning.

Question

Quizplus · Accepted Answer

Differentiation positioning involves finding a unique market niche that is less competitive, allowing a brand to stand out by offering something distinct from competitors.

A Positioning Approach That Involves Seeking a Less-Competitive, Smaller Market