Perceptual map refers to
A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

Question

Quizplus · Accepted Answer

A perceptual map is a visual depiction of how consumers perceive different products or brands in a particular industry. It measures the position of various brands along two or more dimensions that are important to consumers, enabling a manager to see how consumers perceive competing products or brands, as well as its own product or brand.

Perceptual Map Refers to